Senior Marketing Specialist

BorsodChem Zrt. a leading European manufacturer of MDI and TDI products and PVC powders, part of the Chinese Wanhua Group is looking for a new colleague to fill in the position of Senior Marketing Specialist.

Responsibilities of our future colleague:

Brand Management and Marketing Communications

• Plan, coordinate, and implement brand-building and promotional initiatives in line with BorsodChem’s corporate identity and marketing strategy.
• Coordinate marketing campaigns, trade fairs, exhibitions, customer seminars, partner events, and other promotional activities from concept to completion.
• Develop, manage, and continuously improve marketing and promotional materials in cooperation with external agencies and internal stakeholders.
• Ensure consistent brand positioning and messaging across marketing channels and communication materials.

Customer Engagement and Market Intelligence

• Support the development and implementation of customer-focused marketing initiatives that strengthen engagement and long-term business relationships.
• Maintain and develop customer databases, contribute to customer segmentation and evaluation, and ensure the accuracy and relevance of marketing data.
• Design, coordinate, and evaluate customer satisfaction surveys and translate findings into actionable insights.
• Monitor competitors, market developments, and industry trends to identify opportunities for strengthening BorsodChem’s market position.
• Collect, analyse, and report marketing data to assess campaign effectiveness and support data-driven decision-making.

Sustainability and Industry Relations

• Contribute to sustainability communication initiatives, supporting clear, consistent, and credible communication of relevant sustainability efforts and developments to customers.
• Coordinate marketing-related activities with industry associations and support initiatives that strengthen BorsodChem’s professional reputation and industry presence.

Project Coordination and Collaboration

• Support the Marketing Manager in the planning, implementation, and evaluation of marketing activities.
• Coordinate multiple projects simultaneously, ensuring high-quality deliverables, efficient resource utilisation, and adherence to deadlines.
• Build effective working relationships with internal teams, external agencies, industry partners, and other stakeholders.

Requirements:

• College/University degree in Marketing, Public Relations, Business Administration, Economics, or a related field.
• Minimum of 5 years of relevant marketing experience, particularly in brand management, marketing communications, and promotional activities.

• Excellent written and verbal communication skills in both Hungarian and English.
• Proficiency in MS Office Excel.
• Excellent organisational and project management skills, with the ability to manage multiple priorities and meet deadlines under pressure.
• A proactive, creative, and solution-oriented mindset, combined with strong interpersonal and cross-functional collaboration skills.
• Ability to work in cultural diverse environment.

Advantage:

• Experience in industrial, chemical, manufacturing, or B2B environment is a strong advantage.
• Experience with graphic design tools or the preparation of marketing and visual communication materials.
• Familiarity with SAP or similar enterprise systems.